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I wanted to share the results to my thesis research.The purpose of the exploratory study was to advance understanding of how Americanmuseums are currently using social media. More specifically the study used an online survey toquestion museum practitioner’s on current social media practices by looking at tools used,purposes, importance, effectiveness, measurement, satisfaction and success. The following is a summary of the findings.Hope this is helpful to some of you. I will be at the AAM…See More

What kind of questions are people asking their visitors in order to find out more about their social media use and behaviors?We would like to understand what our visitors are doing while they are online so that we might be able to gear our museum's use of social media in that type of direction, therefore reaching and engaging our visitors more effectively. What are some ideas of what we should be asking them?See More