what will the museum of the future be like?
ESM Grant at the Australian Musuem - our progress
Hi all, we're having a workshop today to review and update how we're going at the Musuem with this project.
The aims of the workshop are to:
* get on track with what we’ve been doing with social media over the past 6 months under the auspices of the Engaging with Social Media ARC grant
* think about the aims of our social media strategy by reflecting on these
* plan some further integrated projects for 2010
Outline
9.30-9.50: Update on projects to date (Winny, All About Evil, Eureka, Museum in a Box)
9.50-10.10: The world of social media – what’s happening out there since we last met and what are some of the trends (Russ Weakley/Matt Ravier from the Festivalists)
10.10-10.30: Aims of a social media strategy – what does the Museum want to achieve?
10.30-11.00: Three groups to plan social media strategy/presence for projects – Winny; and the exhibitions Wildlife Photographer of the Year and Tiwi Footy
11.00-11.30: Report back and next steps
Those who can stay on to do some further planning are welcome (everyone else has to go to another meeitng...).
We'll report our progress here live as we do it!
The aims of the workshop are to:
* get on track with what we’ve been doing with social media over the past 6 months under the auspices of the Engaging with Social Media ARC grant
* think about the aims of our social media strategy by reflecting on these
* plan some further integrated projects for 2010
Outline
9.30-9.50: Update on projects to date (Winny, All About Evil, Eureka, Museum in a Box)
9.50-10.10: The world of social media – what’s happening out there since we last met and what are some of the trends (Russ Weakley/Matt Ravier from the Festivalists)
10.10-10.30: Aims of a social media strategy – what does the Museum want to achieve?
10.30-11.00: Three groups to plan social media strategy/presence for projects – Winny; and the exhibitions Wildlife Photographer of the Year and Tiwi Footy
11.00-11.30: Report back and next steps
Those who can stay on to do some further planning are welcome (everyone else has to go to another meeitng...).
We'll report our progress here live as we do it!
Tags: 2.0, Australian, Museum, Web, media, networks, research, social
Views: 170
Replies to This Discussion
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Permalink Reply by Lynda Kelly on -
Here's our All About Evil Facebook group - it's gone off!
I also recommend people read the latest issue of the Exhibitionist for some interesting articles on visitor-generated content. I also wrote a blog post about Museum Authority in response to one of the articles. -
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Permalink Reply by Lynda Kelly on
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Here's Russ's Powerpoint slides
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am-social.ppt, 406 KB
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Permalink Reply by Lynda Kelly on
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Here's the report about what happened with Eureka... :-(
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Permalink Reply by Lynda Kelly on
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091119 Engaging with Social Media Workshop: notes (generously taken by Angelina)
Update on Projects
Winnie - Facebook page
327 friends
birthday parties
chats with external
small presence on website
appearing in January
Mel - Beauty and the Geek filming
Winnie gets invited to attend events - most recently Mardi Gras
Eureka Prizes
Flickr page
diverse response to opening up content on site
social media as a promotion tool
change conditions of entry to reflect this
how to protect images
Twitter feed on the night of the awards - issues
All About Evil
709 members (approx 10 per day)
continuing to develop exhibition brief
Facebook page more interactive now, new format working well
strategy for maintaining the momentum of the site
2012 potentially scheduled - online and onsite
potential fundraising on line
The Exhibitionist - Kelly and Jensen, Exploring Social Media for Front-End Evaluation - vol 28, no 2, 2009.
trying to maintain a complete record of the discussions between members
Museum in a Box
Twitter and Museum 3.0 site
open group
twitter feed linked off museum web page
looking to expand to whole of museum visitor services
e-newsletter as a resource for larger engagement strategy
Matt Ravier - The Festivalists
Film festivals in Sydney
Seniors, Access all Areas, Kino,
energise people within the community to create and market events
some of this is competition based
30 - 40 people whose networks can then be utilised
providing style guides, ways of speaking about events, creative commons licenses,
Google Wave - record of conversations
Russ Weakley
Where to with social media? (Russ's powerpoint slides have been uploaded here)
audience is at social media sites rather than at the museum
go where the audience is
Trust vs lack of trust
my content vs your content
telling a story vs joining a conversation
avoid criticism vs respond to criticism
seeming perfect vs being genuine
corporate vs individual relationships
Social media tools
Events - Upcoming, Socializr
Music/Audio - LastFM, Odeo
Movies - YouTube, Viddler, Vimeo
Images - Flickr, Imagebucket
Bookmarks - Delicious, StumbledUpon
Blogging - Blogger, Wordpress
Microblogging - Twitter,
Wikis - PBWiki, SeedWiki, Scratchpads
share - information, content
engage - listen, discuss, encourage
relationships - internal and external
identity - what should our online identity reflect?
why should we share?
what should we share?
how should we share it?
where should we share it?
Group work notes
IDENTITY
trustworthiness and perceived integrity - a voice worth listening to
individuality - humour - whimsy
friendly, approachable, integrity,
transparent
INTEGRITY
not linked too strongly to government - independent - not involved in politics
not spamming
accuracy - reputation
TRUST
built over time, banking on reputation,
trust is the brand
museums as trustworthy
must not be seen to engage cynically, should be impartial, should avoid
inaccurate marketing, own up to mistakes and ensure good customer service
respect the audience
understanding audience profile
MAINTAINING ENGAGEMENT
succession planning - transition period - writing engagement into the position
SHARE
reach new audiences
widen community
reach new demographic, new growth
dispel preconceived ideas
to be generous
reveal aspect which couldn't see otherwise
WHAT
images, video, talk, lectures,
museum mode for Iphone
two-way sharing with visitors
creative commons icons
lessons - connecting classroooms
HOW
museum site, external social media
working with visitors, engaging them
more time allocated into these activities
ENGAGE
WHY
maintain relevance
long history of engagement, now defined as litstening and responding
to inspire audiences
cost-saving - content and publictity through engagement
HOW
individuals
lack of support - redefine what jobs entailed - acceptable to spend time
surveys and polls
online engagement should lead to a physical event if possible
WHERE
audience who come for physical vs virtual
identify audience and go to them
RELATIONSHIPS
WHY
benefit for institution
reaching new audiences
using converted as ambassadors
comms of interest can be utilised
increasing reach as well as reaching new audiences
helping do our job internally, provides element of professionalism
WHAT
build comms of interest
finding appropriate tools
avoid losing existing audience
allocating inhouse resources
establish social media communities
HOW
ensure tools are there for staff
exploit benefits of social media sites
establish competition and outlets for interest
build the ambassador audience
Feedback indicators
Chan
citation
ambient presence
strategic conversion
self management
communication strategies across the museum
20% different rather than 20% more
engagement = better efficiencies in their job
KPIs into trust reports at the institutional level.
cost template for social media initiatives
We then finished our workshop with a discussion on KPIs - watch this space! -
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Permalink Reply by Lynda Kelly on
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This Smithsonian Wiki is quite a good example of how to develop a strategy! http://smithsonian-webstrategy.wikispaces.com/
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