what will the museum of the future be like?

Mash-ups and social media

Have a look at what the Gruen Transfer (ABCTV show about the advertising industry). There was also a piece about it in today's Herald - some lessons there for museums.

I imagine using mash-up tools like this, for example, with museum content/images/film/audio for people to create their own exhibitions online that could potentially then transferred to physical settings??

Tags: 2.0, ABCTV, Web, mash-up

Replies to This Discussion

Permalink Reply by Seb Chan on June 27, 2008 at 6:23pm

Ideum did this for the Maxwell Museum a while back (2006/7) and there have been a quite a few other interactives in museums that do the same since at least 2005. In fact Ideum (and others) actually make these sort of video mixer tools available to others to use, as a white label service, in their own interactives and campaigns. I think I first saw this sort of online video mixer application used in a Swedish milk advertising campaign around 2001 - using Shockwave.

With the Gruen . . . what is interesting is the participation rate - 1 million TV audience each week plus 'more than 100K downloads' - has elicited 6,100 uses of the timeline video maker. Is that high? Low? Average?

Could a museum with a far smaller audience and far lesser reach elicit such a participation rate?

Or is it more important that of the 6,100 there have been some exceptionally clever ones made?

Permalink Reply by Angelina Russo on June 29, 2008 at 12:49pm

Interesting post Lynda. The participation rate looks about right given our other research. I can see how this tool could be used in the museum - perhaps to create trailers to exhibitions. These trailers could then be uploaded to YouTube to promote upcoming exhibitions. How would you see them being transferred to the physical site?

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