what will the museum of the future be like?

Developing a social media/social networking strategy

As Angelina and I finally meet to work out our research plan as part of the Engaging Social Media ARC grant, we are thinking about developing a social media/networking strategy for the Museum. Some of the issues we'll need to consider (some of these via my meeting with our IT manager):
1) technical - bandwidth, file formats, storage
2) policy development - inclduing acceptable use standards, code of conduct, content management/approval processes
3) archiving - both the Museum's site and other sites we populate such as Facebook - how do we keep records of that??
4) experimentation and ongoing evaluation
5) developing a how to/why guide - outlining various social media tools/sites, why you'd use them (audiences) and how
6) training
7) developing an implementation plan identifying kick off projects (we're thinking about AMEP and Flickr; new exhibition development and blogging; Australian Museum Members and Facebook; and the Science Communication group's various programs.

We'll see how we go. If anyone else has developed such a policy I'd love to see it. The closest thing I have come across is Shelley's paper documenting Web 2.0 progress at the Brooklyn Museum.

Tags: 2.0, Australian, Museum, Web, media, networks, research, social

Replies to This Discussion

Permalink Reply by Seb Chan on September 14, 2008 at 9:54am

It might also be useful to look at the important overlaps between web, IT and comms/marketing strategies - as social media strategies inevitable need to touch each of these.

http://www.powerhousemuseum.com/dmsblog/index.php/2008/03/06/four-i...

Sustainability for the organisation is an absolutely critical issue as often the resourcing required to maintain engagement with audiences using social media is very high, potentially higher than the lighter touch of other more traditional forms of engagement.

Permalink Reply by Sophie Lieberman on September 15, 2008 at 1:41pm

Hi Lynda

Geat to see this happening - I agree with Seb that the "overlaps" are importnat. There has to be buy in from all our different "bits" - I'm thinking especially of marketing....If you can think of a way scicom can help with this don't hesitate!
S

Permalink Reply by Lynda Kelly on September 16, 2008 at 6:19pm

Here's another link Innocentive

Permalink Reply by Angelina Russo on February 4, 2009 at 9:38am

I came across this article which is quite a useful reminder of what we will need to watch as we continue with this research. I agree with Seb in that we must look at important overlaps and I look forward to finding some good examples of distributed co-creation, open-source innovation and most particularly, open-source design methods. Struggling at the moment!

Permalink Reply by Lynda Kelly on February 24, 2009 at 9:49am

Check this out The New PR wiki - heaps of blogging policies here. Also Chapter 8 of Ross Dawson's book Implementing Enterprise 2.0

Permalink Reply by Lynda Kelly on March 13, 2009 at 2:20pm

Here's the NZ Government's Principles for Social Media - via Mylee Joseph. She will also add the State Library of NSW's policy.

Permalink Reply by Mylee Joseph on March 13, 2009 at 2:57pm

This version of the social media policy was developed to help public libraries in NSW develop their own policies in consultation with their IT departments. We were fortunate to have the work of Seb Chan @ Powerhouse and Jason Ryan in NZ to draw on.

Attachments:

Social media policies IT2008.doc, 86 KB

Permalink Reply by Lynda Kelly on April 28, 2009 at 12:09pm

Here's a fantastic online resource for developing social media policies/guidelines.

Permalink Reply by AIF on July 2, 2009 at 1:39am

If there is any project that you find might be good for your research in this subject, I would be really interested in putting it on through the museum I'm interning at in order for it to be part of my thesis. Let me know in general if there is anyway I could be involved with your project or could you at least please keep me informed with how the policy making processes is going!

Permalink Reply by Kim on August 5, 2009 at 5:39pm

I would be really interested in this project too! I am hoping that my library will develop a social media strategy. I'm all for experimentation however I believe a strategy will help us to direct our energies in the right direction.

As far as acceptable use goes I quite like this. My boss says it has too many rules that it is all about good manners: http://gretemangroup.com/blog/index.php/2009/01/social-media-policy/

Many people are pointing to Intel's policy as a benchmark http://plablog.org/2008/12/public-libraries-need-to-look-at-intels-...

Permalink Reply by Pia Waugh on August 7, 2009 at 3:15pm