what will the museum of the future be like?

Twitter as a business tool

Twitter continues to intrigue me. We did an experiment which I have already blogged about here . Russ just put me on to this post - Twitter To Go: How one local coffee shop used Twitter to double the....

Finally, a concrete example of how Twitter can add real value to your business.

Tags: twitter

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Permalink Reply by Jesse on March 6, 2009 at 7:18pm

Just a quick (I hope) question to all those museums who have a Twitter account - what department 'overlooks' it and how many people/other departments do you allow to submit tweets?

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Permalink Reply by Mylee Joseph on March 12, 2009 at 11:50am

There are an amazing array of Twitter tools available - Boris Veldhuijzen van Zanten has created a Twitter logo map.

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Permalink Reply by Lynda Kelly on March 25, 2009 at 6:42am

Thanks Mylee. This is one more post on Twitter I found really useful from a marketing/social network perspective - Guest Post: Marketing in 140 Characters or Less

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Permalink Reply by Sherryl Ryan on March 30, 2009 at 11:20am

http://twitter.com/NewsAtBOS - The Board of Studies News twitter service is a brilliant way of using Twitter as a Business Tool - there are already more than 700 followers who have connections to education. The most
useful social media experience for me so far.

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Permalink Reply by Karen Player on March 30, 2009 at 12:15pm

Hi Sherryl
Just started following the BOS. Do you have any suggestions for other NSW education or teacher twitter groups?

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Permalink Reply by Sherryl Ryan on March 30, 2009 at 1:39pm

Hi Karen
I did not spend a lot of time searching all the links on the BOS twitter but if you look at the followers there are many who have their own education blogs - there was one with the naem elearning - will hve to get back to you on the correct name as I am not on twitter at present.
It was an educator and father who has a blog about e-learning benefits. There were many others that looked interesting and professional but need time to check them out. I do not know of any other twitter groups but you could check the curriculum corporation website for education info.
I think that eventually everyone connected with education will follow the BOS twitter and from the huge following you will find out what is going on in NSW.
Hope this helps.
Sherryl

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Permalink Reply by Elishka Flint on April 1, 2009 at 6:45pm

Hi everyone!

I've heard about Twitter a lot recently but sort of dismissed it as light-weight facebook but now I realise that all the brilliance of Twitter lies in its simplicity and flexibility - it can be used anywhere and tailored to so many different kinds of events. I'm currently helping to organise the Communicating the Museum conference in Malaga this June. The theme is going to be Digital Networking for Museum Professionals. We're really keen to get some of the participants Twittering during some of the speeches as a practical example of how it works, especially for people from Europe where it hasn't quite exploded yet. Does anyone have any experience of this? We're a bit worried that it might be a little distracting.

In other news, Britain's The Guardian has just announced that it will be the only newspaper in the world to transmit news solely via Twitter. You can read all about it here. I think maybe the author's name might be an anagram for something, although I'm not sure....

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Permalink Reply by Sherryl Ryan on April 1, 2009 at 6:54pm

Interesting the date is 1 April 09.

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Permalink Reply by Angelina Russo on April 1, 2009 at 7:13pm

Hi Elishka
We used a dedicated hash tag #tcsc for our recent Transformations in Cultural and Scientific Communication Conference. You can find the full transcript on Lynda Kelly's blog at http://amarclk.blogspot.com/. The feed informed our panel session later in the day and I've been using the feed as a permanent record of audience response to the conference in my summaries of the conference at http://nlablog.wordpress.com.
At another event, the twitter feed enabled audience participants to introduce themselves to each other during the presentations and then chat at the breaks. It was a really good way of networking. Good luck with the Communicating the Museum conference. Please let us know what the twitter tag is so that we can participate (if we happen to be awake at the same time!)

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Permalink Reply by Kate Stone on April 1, 2009 at 7:37pm

As an aside - I misread your opening sentence here to read,

'We used a decidedly harsh tag #tcsc ... ',

and thought 'Hell yes, it sure was harsh! I kept having to enunciate in my head the whole name of the conference to get the tag out every time I typed it. Could have been why I made so few posts. Perhaps I'm just a latent dyslexic.

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Permalink Reply by Lynda Kelly on April 2, 2009 at 6:34am

Hey Elishka - heres' a post by Russ Weakly (who works at the Museum) about Twitter and your brand based on a post called You Gotta Get it.

How to do Twitter right?

With just a little tweaking to the site, and a little human resources diverted to the project these Twitter campaigns could be much more rewarding for both the customers and brands involved.

Get involved. Create a Twitter account for your brand

Link to your Twitter profiles. Let people know that you¹re getting involved

Be real. Have a real person respond to tweets on your account, put their name on the account page, give your brand a human touch, 'faceless corporation' isn¹t as appealing to talk to as a real person

Listen to the people who follow you and follow them back. Engage with the people who are into your brand and create real organic credibility and trust for your brand

Dont spam your followers. Be a human being, communicate

Scared of negative comments? Who isnt? But as I said previously, these are going to happen anyway. So isn¹t it better that you¹re in there defending your brand, engaging with customers, resolving issues and creating trust than ignoring them?