Looks like social media is following the technological progression of IM clients that consolidate all your IM logins (msn, yahoo, google, AIM, AOL etc) to enable chat with different providers using one piece of software (MIranda and Trillian come to mind)
Thanks for the shoutout, Lynda! I appreciate it. I think these four museums did an amazing job using Twitter. If people are interested, I have 3 affordable Twitter tutorials for museum professionals available on my online learning website. Hope they are helpful getting people started using the power of Twitter. :)
Jim Richardson's Museum Marketing blog lists top museums on Twitter for September 2009. Worth checking out.
According to Jim "As always I should say that I believe that the depth of the engagement that Twitter allows a venue to have with it’s audiences is more important then the number of followers any one museum achieves." Worth keeping in mind...
They just don't have the English speaking population centres that give them the big followerer numbers ...
Here are the Australian institutions on the list:
National Motor Museum
South Australian Maritime Museum
QUT Art Museum
Henry Kendall Cottage
The University of Sydney Art Gallery
The South Australian Museum
Plus 5 New Zealand museums make it on the list.
In my research on museums and social media I have found that almost all institutions do not make their social media profiles and links prominently visible on their web pages. A museum might Twitter or have a blog or a Facebook fan page but you have to search quite avidly to find a link to these on their home page, or hidden away on some sub page.
I have also found the search function in Twitter itself quite limiting and have had difficulty finding institutions which I know have a Twitter profile but do not come up the first or even second time I search for them.
It would be fantastic if someone could devise a list of all museums and related institutions which have a Twitter profile and include their Twitter handle/user name. Making them known would increase their followers and encourage more people to follow museums on Twitter. I know this would be a fairly intensive task and I appreciate Jim's offer to add any that are not on his list. Perhaps there should be a global call-out for institutions to submit their Twitter details?
I can see why Jim would just list the museums with the most followers but I think this is ultimately doing a disservice to smaller institutions, particularly non-English speaking institutions.