As a Master's student in Museum Studies here at San Francisco State University, I'm in process of writing a term paper for a management course. Inspired by all the good online work that is being done here at my Magnes Museum internship in Berkeley, I want to write a "best practices" guide for a development director and all they need to (and should!) know about online networking and technology in order to increase audience participation. Aside from all of the friendly blog banter, is there a journal or scholastic sources any one knows of to use as references? I'm limited to using only a few online sources, and while every one is very knowledgeable, I believe I would receive lower marks if I were to reference anything sounding like "museumlovers.com" in my bibliography, so please, any suggestions are helpful!