what will the museum of the future be like?
Maybe this exemple could interest you:
The National Museet, Copenhagen: complementarity uses of social networks and events in the museum
- In 2010, during a exhibition on the 17th century gathering several cultural institutions, the National Museet has created on Facebook the character of Ida Charlotte Finnelstrup, a young noble woman from Copenhagen, who is living with his aunt six months before marrying in the colonies. You could follow its various activities, learning about the customs and rules that govern the life of a woman of her rank, through the use of different media (movies, animations, letters) and get to know the daily activities and pleasures, discover the places of sociability (gossip session whith the hairdresser, see Facebook page below)), games and occupations (demonstration of weaving strands of lavender), pleasures (dance classes for the ball). At the end of her stay in Copenhagen, Charlotte invites us to a ball in the ballroom of the museum. We are invited them to come in costume or not, to learn the dance steps and to participate in the evening.
- Two interesting points I noted
- 1. The use of social networks to make historical content actual, by exploiting the diversity of content and the means of knowledge’s transmission (narratives, demonstrations, games).
- 2. Targeting a specific category of the audience (teenagers and young adults), new or to retain, and by a judicious combinaison of museum online and offline. Indeed, the links are created to ultimately attract audiences inside the museum itself, for an event whose original character is quirky and lively attractive for them.