I know alot about technology and how to execute and implement working systems and create engaging sites. However, through my research I still do not have an answer on licensing and how to deal with this subject. Some museums have told me that as long as the items don't leave the museum its fine. Others "big institutions" it is clearly out of the picture.
The issue is people are still ripping the images and distributing them however they want. I do not know if it is actually something that can be controlled that easily. Look at napster, youtube, and itunes. I have been able to speak with the captains of the industry in TV and Music and the one regret they have always had is that they did not just work with the technology, but instead fought it.
How will museums handle this issue, because it will arise.
Some recent cases going on...
Damian Hirst and artist backlash against his antics.
Also I got this from Lawrence Lessig of Creative Commons who is now representing Shepard Fairey in the Obama Change Remix Art.
I would love to know if there is a consensus on the issue or if it as wild west as it seems.