The web has been talking a lot about Sarah Rotman Epps, Forrester analyst, recent analysis
of the iPad as a "curated content" device (also see
). Curated Content is a mode, according to Epps, where "choice is constrained to deliver less complex, more relevant experiences." Her point is that:
Think of it this way: A consumer can do anything with a Windows PC or Mac, like run commands, install robust software, connect easily to peripheral devices, and save files locally. The iPad operates very differently. Its operating system works more like a jukebox than a desktop — consumers choose (and pay for) applications from a predetermined set list. Each of those applications is, in itself, also curated; the publisher selects content and functionality that’s appropriate to the form factor, just as a museum curator selects artworks from a larger collection to exhibit in a particular gallery space.
However, the tweets have not been sympathetic with Tim O'Reilly (@timoreilly) saying:
"Curated computing: A mode where ... choice is constrained to deliver less complex, more relevant experiences." blogs.forrester.com Really?
And Max Niederhofer (@maxniederhofer) saying:
... and Facebook is the "Curated Web" there's a wonderful German term for it: Entmuendigung, "to deprive one of one's voice."
Aside from the obvious sympathies with the Semantic Web, what is most disturbing with this analysis is the clear association of curation
with consumption and marketing. Now this is an association that I have written about before, but what worries me is how, now that this form of curation is fast disappearing from museums, libraries and archives, that is is raising its ugly head in marketing.
I would like to hear what others think on this.