what will the museum of the future be like?
@ FRida & freD Children's Museum in Graz, Austria we're thinking about App development. Ultimately, we would like to increase online interaction so it translates into more onsite visits! Our target audience is 3-14 year olds (core group 5-11). The verdict is still out on how many hours / week under-12s spend online in Austria... The question is: should we target the kids... or their parents? Cheers!
Does more online interaction equate to more physical visits? I know that's off-topic, but it's interesting.