On Sunday 7 June 2009, the Australian Museum launched its new website
. After four long years of planning and preparation we finally have a site that enables staff to manage their own online material and which enables us to engage in two-way interaction and community building.
For the past two years we have been actively working on organisational change, using the staff mantra of working 20% differently, not 20% more. We have also been using the Engaging with Social Media in Museums
research project to conduct online experiments which resulted in an added benefit of inspiring staff into wanting to engage further in the online world and become proactive – we have been blogging about that project here
on Museum 3.0.
I invite you to visit our site, sign up to our community and please give us feedback either via the commenting function or the email form.
For further background on our site and Web 2.0 I have writen a post on the Westmuse blog here