In the provocative paper I gave at the Futures Forum I mentioned that we need to be on top of how 10 year olds are learning as they will be the audiences of the future and their learning world is vastly different to those of us who are programming for them.
So, I intend to pursue this idea further and will post research things as I come across them. Here's the first cool thing I found - Seven Things Marketers Can Learn from a 10-Year-Old
Be interested in your thoughts (especially if you hang around 9-11 year olds!).